On the evolution of web content approaches and technology perspectives

Change is in the air!

In more ways than one, our world is in the throes of change. We live in an era where politics and governance, economy and international relations as also business and technology are all careening through an edge-of-the-seat roller coaster ride, from one ‘cutting edge’ to another.

Ideas, values, systems, processes, frameworks - what held good yesterday is today up in the air. We see this in our lives - professional and personal. We seek the new constantly, be it a new Mar-Tech platform every few months for our businesses, or a new Soc-Med channel to post our holiday pictures on, discarding the one that was ‘trusted’ till yesterday.

Not surprisingly, this affects both organizations and individuals - the changes in our experience of institutional frameworks, business models, corporate ethics, interpersonal relationships, the way we shop, eat, dress, travel, even our experiences of climate change.