More content for smart speakers
The steady rise of smart speakers has paved the way for new opportunities for businesses. Right now, a staggering amount of searches are done through smart speakers. What this means is that people are going to rely more and more on audio feedback. With this in mind, creating some good content and features for home speakers like Alexa and Google Home can keep you in the game. Everything is an opportunity is you work hard enough, especially adapting to new digital marketing trends.
Drupal being proven solution for headless application, is already capable of serving as a platform for you to connect your existing content directly to voice APIs.
Voice search optimization
Technology is rapidly changing and shaping the way we are interacting with our surroundings, including what digital marketing trends develop. A trend that was growing in the past year is going to grow in 2020 as well. That trend is, of course, voice search. With the rise in adoption for voice assistants and smart speakers like Alexa and Google Home, voice search has seen an incredible increase in usage over the past years.
With this in mind, you can start adapting your business to better make use of this trend in order for your business to grow. It’s important to remain ahead of the competition if you want your business to flourish. This is why I’m going to give you some tips on how to better optimize your website for voice search:
Tips for Voice Search Optimization
1. Understand the Language: People that are using voice usually are not searching for just one keyword. Instead, they are using long sentences that describe what they are looking for. If you want to make your content more relevant for voice search, then you will have to adapt and use long sentences that are likely to be in tune with what the customer is saying when searching for content that is similar to what you’re offering.
2. Be Conversational: In order to improve the likelihood to be found when people are voice searching for your content, you will have to keep the keyphrase at a conversational level. The person that is searching for content using voice search is also going to keep it conversational. In this way, you can increase your chances of being found.
3. Answer Questions: When people are using voice search to find out stuff on the internet, they are asking questions. Thus, if you are able to pinpoint the questions that are going to be asked in order for your content to be found, you will have to adapt your keyphrase accordingly. This will certainly increase your chances to share your content with the curious reader.
More chatbots
Another one of the digital marketing trends that does not seem to slow down is the adoption of chatbots. Chatbots have seen an astounding amount of limelight in the past year and are currently part of the digital marketing trends of 2020. Of course, chatbots still have a long way to develop before they can perform more complex tasks, but as with every technology that is in its beginning stage, it is going to become better with time.
Juniper Research has done some research on the adoption and projection of the chatbots in the future. Chatbots are really good at cutting costs for business. Not only that, but they can also increase the revenue generated for a business.
On top of that, a chatbot is extremely useful when it comes to answering basic questions that required a human in the past years. They definitely cut costs and time for your support team. Your support team can now focus on answering more complex questions, instead of having to sit through the most basic ones that a customer might have. This will also lead to a more satisfied customer, as the time queues that they would have to wait for an answer from the support team are drastically shortened.
Increase the amount of automation
Since today's world is incredibly fast-paced, you will have to find ways to increase your efficiency, while decreasing the workload and keep up with the digital marketing trends. Start trying to automate the tasks that are repetitive and time-consuming. Instead of having to focus on sending 100 emails, for example, use a software that will automate that for you. This will make it easier for you to invest time in other more important tasks that you have to take care of.
No-code website design
In the past years, we have seen the rise of the no-code website design software. However, in the upcoming year, their popularity is only going to rise. The reason for this is that these tools are speeding up the process and are cutting down the costs of designing and modifying a web page. In other words, these types of software will lower the barrier of entry for people and businesses wishing to design a visually appealing content for the web but lack the technical knowledge of coding.
Marketing departments will finally be able to edit a webpage that matches their creative concepts without having to involve the IT department, with the magic of WYSIWYG (What You See Is What You Get). In the near future, designing a website and building effect multi-media content for the web will become accessible to a larger pool of people. So, if you always wanted to design your own website but lacked the knowledge of how to do it, you can pick up a tool like our visual Drupal-based drag and drop page builder Glazed Builder and start building your own visually stunning website easier than ever before.
Hyper-targeted Ads
Learn to use the data that your website has gathered from your visitors. Not only that but also the data that you can gather from Google. This will make it much easier for you to find the people that are actually interested in what you have to offer. Not only will it cut the cost of your advertisements, but it will also increase the quality of the leads that are going to come to your website intrigued by your product or service. In a nutshell, start analyzing and start targeting.
What digital marketing trends are you watching?
Did we miss any important trends or do you want to share your insights on some of the above mentioned digital marketing trends? Drop a comment and let us know!