Google has launched an important new feature to help bring critical alerts and announcements to the forefront of search. While COVID-19 has highlighted the need to convey a single source of truth and critical updates in a timely manner, alerts can cover a wide range of topics that include weather events, criminal activity, threats of foodborne illness, environmental dangers, street closures, and much more.  Here's how you can now ensure that your site's alerts are highlighted as a rich result on a Search Engine Results Page (SERP).