Website redesign decisions often percolate for months, if not years, before action is taken and the team dives in for a do-over. Prior to taking the plunge, there tends to be a lot of low-grade dissatisfaction that gains momentum, as more and more conversations focus all the ways that operations would run smoother, marketing would work better, or all of the tasks that could be offloaded to the website if only navigation was simpler or the site was up to date.