Astute marketers have stepped up to the concept of the Buyer’s Journey.  Taking the time to understand the full range of client personas and to gain empathy for the distinct phases that clients progress through as they explore and compare solutions, is now a key component of the marketing mix. Let’s look at the potential for applying the concept of the Buyer’s Journey to a new leadership model that can serve as an essential resource for setting employees up for success. First: a review of how understanding the Buyer's Journey is at the core of marketing effectiveness.