Like most CMS products that provide structured content modeling tools, Drupal excels at building template-driven pages with consistent layouts. A blog post might use one template and a staff bio another, but as long as the basic shape of the page is consistent, Drupal's traditional content modeling and page composition tools are usually enough. When it comes time to build special content, though—departmental portal pages, landing pages for ephemeral marketing campaigns, editorial curated topic hubs, and so on—Drupal's combination of templates and structured content can fall short.