Today, successful digital marketing would be impossible without various tracking codes or tags. However, it can be overwhelming to find your way through the ocean of tags for various tracking purposes. Luckily, there is a smart free tool by Google that can help you manage all tracking codes in the same place and its name is Google Tag Manager (GTM for short).

How does this all work? Read on. Our team is starting a series of articles about Google Tag Manager. In this specific article, you will discover what Google Tag Manager is, what makes it different from the well-known Google Analytics tool, what key components GTM has, and why use GTM. Next, we will add exciting insights into the best practices of using Google Tag Manager and e-commerce tracking with GTM.