An e-commerce website needs user interaction tracking like no other. Knowing your transactions, traffic sources, cart abandonment, and much more will help you improve your sales and marketing efforts.

An awesome choice for an e-commerce tracking setup is to use Google Tag Manager with Google Analytics, and that’s exactly what we are going to discuss in today’s post. This will continue our series of articles about Google Tag Manager — after our general overview of Google Tag Manager and a summary of GTM best practices, we are now inviting you on a special e-commerce journey with GTM and GA.